What is the best email marketing tool for Shopify?

It depends on your store stage and budget. Compare the options above and read each review for who it is best for and where it falls short.

Are there free email marketing tools for Shopify?

Yes. Klaviyo, Omnisend, Mailchimp and others offer a free plan or free tier to start, though limits and pricing change, so verify current rates on each tool's site.

Email Marketing Apps for Shopify

Email and SMS are the highest-ROI channels for most Shopify stores. The right platform automates abandoned-cart, welcome, and post-purchase flows, segments by behavior, and ties revenue back to each campaign. Look for native Shopify sync, pricing that stays sane as your list grows, and a free tier to start.

Klaviyo

email marketing

Premium email and SMS marketing platform built for ecommerce, with the deepest Shopify data sync and segmentation of any mid-market tool.

Starting price: Free up to 250 profiles; paid Email plans start around $20/month and scale with active profiles (~$100/mo at 5,000) · as of June 2026

Free plan: Yes

Best for: Shopify and DTC stores doing meaningful revenue (often cited around $50K+/month GMV)

Read review →Visit site

Omnisend

email marketing

Ecommerce-native email, SMS, and web push in one platform - most of Klaviyo's ecommerce features at a noticeably lower entry price.

Starting price: Free up to 250 contacts; Standard plan starts around $16-$20/month and scales with contacts (~$70/mo at 5,000) · as of June 2026

Free plan: Yes

Best for: Small-to-medium Shopify/DTC stores wanting a lower-cost Klaviyo alternative

Read review →Visit site

Mailchimp

email marketing

The most beginner-friendly email platform, with a polished editor and the broadest integration ecosystem - but lighter on ecommerce depth.

Starting price: Free up to 250 contacts; Essentials starts around $13/month and Standard around $20/month for 500 contacts, scaling with contact count · as of June 2026

Free plan: Yes

Best for: Very small DTC stores (under ~500 contacts) or early-stage brands

Read review →Visit site

Brevo

email marketing

All-in-one email, SMS, CRM, and transactional platform priced by email volume - uniquely affordable for large lists with moderate send frequency.

Starting price: Free plan with 300 emails/day; paid plans start around $9/month for ~5,000 emails, based on publicly listed pricing - verify current rates · as of June 2026

Free plan: Yes

Best for: DTC stores with large lists but moderate email frequency (where volume pricing wins)

Read review →Visit site

Email Marketing reading

FAQ

What is the best email marketing tool for Shopify?: It depends on your store stage and budget. Compare the options above and read each review for who it is best for and where it falls short.
Are there free email marketing tools for Shopify?: Yes. Klaviyo, Omnisend, Mailchimp and others offer a free plan or free tier to start, though limits and pricing change, so verify current rates on each tool's site.