Find the right tools for your Shopify store, without overspending.

Premium email and SMS marketing platform built for ecommerce, with the deepest Shopify data sync and segmentation of any mid-market tool.

Starting price: Free up to 250 profiles; paid Email plans start around $20/month and scale with active profiles (~$100/mo at 5,000) · as of June 2026

Free plan: Yes

Best for: Shopify and DTC stores doing meaningful revenue (often cited around $50K+/month GMV)

Ecommerce-native email, SMS, and web push in one platform - most of Klaviyo's ecommerce features at a noticeably lower entry price.

Starting price: Free up to 250 contacts; Standard plan starts around $16-$20/month and scales with contacts (~$70/mo at 5,000) · as of June 2026

Free plan: Yes

Best for: Small-to-medium Shopify/DTC stores wanting a lower-cost Klaviyo alternative

The most beginner-friendly email platform, with a polished editor and the broadest integration ecosystem - but lighter on ecommerce depth.

Starting price: Free up to 250 contacts; Essentials starts around $13/month and Standard around $20/month for 500 contacts, scaling with contact count · as of June 2026

Free plan: Yes

Best for: Very small DTC stores (under ~500 contacts) or early-stage brands

All-in-one email, SMS, CRM, and transactional platform priced by email volume - uniquely affordable for large lists with moderate send frequency.

Starting price: Free plan with 300 emails/day; paid plans start around $9/month for ~5,000 emails, based on publicly listed pricing - verify current rates · as of June 2026

Free plan: Yes

Best for: DTC stores with large lists but moderate email frequency (where volume pricing wins)